InventoApps
Case StudiesEdTech Startup
Landing Page Design
EdTech · 2024

Conversion rate skyrocketed from 1.2% to 8.4%.

Dedicated course landing pages with benefit-led copy, video proof, and simplified forms.

8.4%
Conversion Rate
96
Monthly leads
₹833
Cost per lead
84%
CPL reduction
Overview

An EdTech startup was running Google Ads to a generic homepage — converting at just 1.2%. With ₹80,000/month in ad spend, they were generating only 12-15 leads per month at ₹5,300 per lead. Inventoapps designed 3 dedicated landing pages per course — with benefit-led headlines, video testimonials, countdown timers, social proof sections, and a simplified 2-field lead form above the fold.

Deliverables
3 Dedicated Landing Pages
Benefit-led Copywriting
Video Testimonial Integration
Conversion Rate Optimisation
A/B Testing
The Challenge

An EdTech startup was running Google Ads to a generic homepage — converting at just 1.2%. With ₹80,000/month in ad spend, they were generating only 12-15 leads per month at ₹5,300 per lead.

Our Solution

Inventoapps designed 3 dedicated landing pages per course — with benefit-led headlines, video testimonials, countdown timers, social proof sections, and a simplified 2-field lead form above the fold.

Tech Stack
Figma
Unbounce
Google Optimize
Hotjar
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