InventoApps
ServicesMarketing & Lifecycle Automation
AI & Technology

Marketing & lifecycle automation that responds first and nurtures to close

Done-for-you email marketing automation — flows, campaigns, and segmentation that recover carts, nurture leads, and drive repeat sales on autopilot.

32%
of revenue from email
4.1x
Avg. email ROI
41%
Avg. open rate
12%
Carts recovered
Overview

Marketing & Lifecycle Automation for enterprise scale.

InventoApps builds lead-response and lifecycle automation: instant response, nurture, onboarding, and churn triggers across your CRM. Free audit on WhatsApp.

Industries
E-Commerce
SaaS
D2C Brands
Education
Healthcare
Real Estate
Hospitality
Capabilities
Lifecycle Flow Strategy & Mapping
Abandoned-Cart & Browse-Abandonment Recovery
Welcome & Onboarding Series
Post-Purchase & Win-Back Campaigns
List Segmentation & Personalization
Deliverability & Domain Warm-up
A/B Testing & Optimization
Newsletter & Broadcast Campaigns
Klaviyo / Mailchimp / HubSpot Setup
Revenue Reporting & Attribution
How We Work

Our Marketing & Lifecycle Automation delivery process.

01

Audit & Strategy

We audit your current list health, deliverability, and existing flows, then map a lifecycle strategy tied to revenue goals.

02

Build Core Flows

We design and build your highest-ROI automations first — welcome, abandoned cart, and post-purchase — with on-brand copy and design.

03

Segment & Personalize

We segment your list by behaviour and lifecycle stage so every send is relevant, lifting open and click rates.

04

Test & Scale

We A/B test subject lines, offers, and timing, then scale the winners. Monthly reporting with revenue attribution per flow.

Testimonial
“We had a big list but treated it like a newsletter dumping ground. InventoApps rebuilt our flows from scratch — welcome, cart recovery, and a win-back series — and fixed our deliverability. Email went from 8% to 31% of our monthly revenue in 90 days, and our abandoned-cart flow alone now recovers ₹6L a month on autopilot.”
A
Arjun Mehta
Success Story

D2C Skincare Brand

Challenge
A 45,000-subscriber list driving only 8% of revenue. No automated flows, poor deliverability with 30% of emails hitting spam, and one generic weekly newsletter.
Solution
InventoApps warmed up a dedicated sending domain, built 6 core automation flows in Klaviyo, and segmented the list into 9 behaviour-based audiences with tailored offers.
Outcomes
Email revenue share grew from 8% to 31% in 90 days. Deliverability rose to 98% inbox placement. The abandoned-cart flow alone recovers ₹6L per month.

Common Questions

Everything you need to know about our Marketing & Lifecycle Automation services.

What is email marketing automation?
Email marketing automation is sending behaviour-triggered emails automatically — like a welcome series when someone subscribes or a cart-recovery email when they abandon checkout — instead of manually sending every campaign. It runs 24/7 and typically drives the majority of email revenue.
Which email platform do you work with?
We work with Klaviyo, Mailchimp, HubSpot, Brevo, and Omnisend. For e-commerce we usually recommend Klaviyo for its deep Shopify and WooCommerce integration and revenue attribution. We set up and migrate platforms as part of onboarding.
How much revenue should email drive for my business?
For a healthy e-commerce brand, email and SMS should drive 25-35% of total revenue. Most businesses we audit are under 10% because they rely on broadcasts instead of automated flows. Closing that gap is usually the fastest revenue win available.
How do you improve email deliverability?
We authenticate your domain (SPF, DKIM, DMARC), warm up sending gradually, clean inactive subscribers, and monitor spam rates. Most clients move from 60-70% inbox placement to 95%+ within the first month.
How much does email marketing automation cost?
Our email automation programs start at ₹40,000/month and scale with list size and send volume. Because email consistently returns 3-5x more than its cost, most clients see positive ROI within the first 30-60 days.
Start a Marketing & Lifecycle Automation project

Ready to talk Marketing & Lifecycle Automation?

Our architects will scope your specific requirements in a free 45-minute session. No commitment required.