Google Ads & performance marketing that makes money, not just spend
InventoApps runs Google Ads that make money, not just spend it, proper conversion tracking, tight account structure, high-intent targeting, and disciplined optimisation toward your real goal: qualified leads or profitable sales. Ad spend goes straight to Google in your own account and is never marked up. We're honest about whether ads can be profitable for you. Managing campaigns since 2021.
- 12/12
- Industry pages live
- 200+
- Projects delivered
- NDA
- Before any work begins
- 2021
- White-hat only, honest timelines
What is included.
The scope every engagement of this kind starts from. Anything beyond it is quoted before it is built, never after.
- 01A full account audit and a clean structure built around intent.
- 02High-intent keyword and audience research, with negatives to stop waste.
- 03Ad copy and landing-page alignment so clicks you pay for convert.
- 04Proper conversion tracking (including offline/qualified-lead tracking where possible).
- 05Bidding and ongoing optimisation toward CPA/ROAS, including Performance Max, managed with control.
- 06Transparent reporting on real outcomes, with no spend markup.
How we think about this work.
We optimise toward your actual goal, qualified leads or profitable sales, not vanity clicks, and we're transparent: spend goes directly to Google in your own account, never marked up, and you own everything. We use automation (smart bidding, Performance Max) where the data supports it, with guardrails, not blind trust. And we're honest about whether ads can profitably work for your margins. Managing campaigns since 2021.
- 01
Free audit
your account and goals, and set up proper conversion tracking
- 02
Research & structure
high-intent keywords/audiences and a clean build
- 03
Ads & landing
write ads and align landing pages so spend converts
- 04
Launch, optimise & report
toward CPA/ROAS, transparently
How this is priced.
Quoted before work starts. No hidden extras.
Retainer- or project-based, scoped after a free audit, from $15/hour. Management fee from $15/hour. Ad spend is separate, goes directly to Google in your own account, and is never marked up. Transparent quote after the audit.
See pricing detailThe same service, written for your sector.
12 of 12 live. Each page covers the brief, the build and the outcomes for that industry — not this page with the sector name swapped in.
Answered before you ask.
What does InventoApps' Google Ads service include?
An account audit and clean structure, high-intent keyword/audience research with negatives, ad copy and landing-page alignment, proper conversion tracking, bidding (including managed Performance Max), and ongoing optimisation, with transparent reporting and no spend markup. Scoped after a free audit.
What's the ROI of Google Ads?
We measure it as CPA or ROAS against your goal and optimise toward profitability. We report honestly, including when, given margins or competition, the channel can or can't be profitable, rather than hiding behind clicks and impressions.
Do you use Performance Max and smart bidding?
Where they fit, yes, with proper structure, strong assets, accurate conversion data, and guardrails. PMax and automated bidding can perform well, but they need control and good data, not blind trust, or they spend inefficiently. Unmanaged automation often wastes spend confidently.
Will you guarantee a CPA or ROAS?
No, and be wary of anyone who does, since it depends on competition and your margins. We guarantee professional management, transparency, and disciplined optimisation, and we're candid about what's realistic and report against it.
How much does Google Ads management cost?
The management fee is from $15/hour of effort; ad spend is separate, goes directly to Google in your own account, and is never marked up. Transparent quote after a free audit. See /pricing/google-ads/.
Do we own the account and data?
Yes. The Google Ads account, data, and conversion-tracking setup are yours, in your name, never locked on our systems. If we ever part ways, you keep the account, history, and learnings intact.
Which industries do you run Google Ads for?
All twelve we serve, adapting to each, including restricted categories like finance, insurance, and healthcare, where we handle verification, compliant claims, and policy. See the grid above for your industry's dedicated solution page.
Do you mark up our ad spend?
Never. Ad spend goes directly to Google in your own account, which you own, with full visibility into where every rupee or dollar goes. We charge a transparent management fee only, no hidden spread on your media.
How do you track conversions?
We set up proper tracking of real conversions, and import offline or qualified-lead data where possible, so optimisation and reporting reflect business outcomes, not raw clicks or unqualified form-fills. Bidding is only as good as the conversion data feeding it.
How fast do Google Ads work?
Much faster than SEO, traffic and leads can come within days, but profitable optimisation takes weeks to months as conversion data accrues. Early numbers are a starting point, not the settled result; we refine targeting, bids, and negatives over time.
Google Ads vs SEO, which should we do?
Ads deliver immediate, controllable traffic but stop when spend stops; SEO builds durable presence over months. Many businesses do both, ads for now, SEO for the long-term foundation. We'll advise the right mix rather than push the one that bills more.
Will you tell us if ads won't work for us?
Yes. We audit and are honest about whether ads can be profitable for your margins and market before you scale. If the economics don't work, we'll tell you rather than spend your budget to keep a retainer.
Can we start small and scale?
Yes. We can start with a focused budget on your highest-intent campaigns, prove the economics, then scale what works. Phasing protects budget and proves profitability before you commit more.
Why InventoApps for Google Ads?
Because we optimise toward real outcomes, not clicks, with full spend transparency (no markup, you own the account) and honesty about whether ads can pay back. Managing campaigns since 2021. Start with a free audit on WhatsApp.
Something specific to your business that is not covered here?
Ask us directlyWork you can look at, clients you can ask.
Where a result is not yet confirmed by the client, it is not on this site. 200+ projects delivered since 2021.
See the workStart with the audit, not the invoice.
We look at what you have, tell you what we would change and what it would take, and you decide from there. No obligation, and an NDA before anything is shared.
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