A real estate developer was spending ₹2.5L/month on Google Ads with a cost per lead of ₹4,800 and poor lead quality, most enquiries were from unqualified buyers outside their target price range. Inventoapps restructured the entire Google Ads account, rebuilding campaign structure, refining keyword targeting with SKAG methodology, creating dedicated landing pages per property, and implementing audience layering.
A real estate developer was spending ₹2.5L/month on Google Ads with a cost per lead of ₹4,800 and poor lead quality, most enquiries were from unqualified buyers outside their target price range.
Inventoapps restructured the entire Google Ads account, rebuilding campaign structure, refining keyword targeting with SKAG methodology, creating dedicated landing pages per property, and implementing audience layering.