Overview
A D2C skincare brand was running Meta and Google Ads independently with a blended ROAS of 1.4x, effectively losing money on every campaign while competitors were scaling aggressively. Inventoapps built a full-funnel performance marketing strategy, top-of-funnel awareness on Meta, retargeting on Google Display, and bottom-funnel conversion campaigns on Search and Shopping.
Deliverables
Full-funnel Strategy
Meta Ads Campaigns
Google Display Retargeting
Search & Shopping Campaigns
ROAS Optimisation
The Challenge
A D2C skincare brand was running Meta and Google Ads independently with a blended ROAS of 1.4x, effectively losing money on every campaign while competitors were scaling aggressively.
Our Solution
Inventoapps built a full-funnel performance marketing strategy, top-of-funnel awareness on Meta, retargeting on Google Display, and bottom-funnel conversion campaigns on Search and Shopping.
Tech Stack
Meta Business Manager
Google Ads
Shopify Analytics
Supermetrics