InventoApps
Case StudiesD2C Skincare Brand
Performance Marketing
E-Commerce · 2023

Scaled ROAS from 1.4x to 6.8x in 90 days.

Full-funnel strategy across Meta awareness, Google Display retargeting, and Search conversion.

6.8x
Blended ROAS
₹18.6L
Monthly revenue (from ₹3.2L)
62%
CAC reduction
90 days
To achieve scaling
Overview

A D2C skincare brand was running Meta and Google Ads independently with a blended ROAS of 1.4x — effectively losing money on every campaign while competitors were scaling aggressively. Inventoapps built a full-funnel performance marketing strategy — top-of-funnel awareness on Meta, retargeting on Google Display, and bottom-funnel conversion campaigns on Search and Shopping.

Deliverables
Full-funnel Strategy
Meta Ads Campaigns
Google Display Retargeting
Search & Shopping Campaigns
ROAS Optimisation
The Challenge

A D2C skincare brand was running Meta and Google Ads independently with a blended ROAS of 1.4x — effectively losing money on every campaign while competitors were scaling aggressively.

Our Solution

Inventoapps built a full-funnel performance marketing strategy — top-of-funnel awareness on Meta, retargeting on Google Display, and bottom-funnel conversion campaigns on Search and Shopping.

Tech Stack
Meta Business Manager
Google Ads
Shopify Analytics
Supermetrics
Next Case Study
Restaurant Chain
View case study
Work with us
Similar project in mind?
Let's build it together.
performance marketing agency Noida, Meta Ads agency Delhi NCR, ROAS optimisation Noida, D2C performance marketing. Inventoapps improved ROAS, best performance marketing agency Noida, performance marketing case study Delhi NCR