A skincare D2C brand
Full-funnel digital marketing strategies delivering radically lower CPA and explosive revenue growth for a premier D2C skincare brand.
What it delivered
A skincare D2C brand had an amazing product line but was burning cash on poorly optimized Facebook and Google ads. They engaged InventoApps to take over their entire performance marketing stack to drive profitable customer acquisition at scale.
Their previous agency was optimizing for vanity metrics like 'likes' and 'clicks' rather than actual conversions. Their ad creatives were generic, and they lacked a proper retargeting funnel, leading to a Customer Acquisition Cost (CPA) that was bleeding their profit margins dry.
We completely restructured their ad accounts, implementing granular audience segmentation and A/B testing hundreds of high-converting UGC (User Generated Content) video creatives. We built a robust retargeting funnel that captured abandoned carts and significantly increased the lifetime value of acquired customers.
Start with a free audit. We look at what you have, tell you what we would change, and you decide from there — NDA first, no obligation.