GlowSkin had an amazing product line but was burning cash on poorly optimized Facebook and Google ads. They engaged InventoApps to take over their entire performance marketing stack to drive profitable customer acquisition at scale.
Their previous agency was optimizing for vanity metrics like 'likes' and 'clicks' rather than actual conversions. Their ad creatives were generic, and they lacked a proper retargeting funnel, leading to a Customer Acquisition Cost (CPA) that was bleeding their profit margins dry.
We completely restructured their ad accounts, implementing granular audience segmentation and A/B testing hundreds of high-converting UGC (User Generated Content) video creatives. We built a robust retargeting funnel that captured abandoned carts and significantly increased the lifetime value of acquired customers.