A SaaS platform

HubSpot implementation accelerating sales cycles by 22%.

A complete sales automation ecosystem that reduced administrative overhead and shortened enterprise sales cycles for a major SaaS provider.

CRM Integration · B2B Software2023
Scope of work6 items
  1. 01HubSpot CRM Implementation
  2. 02Complex Data Migration
  3. 03Custom API Integrations
  4. 04Sales Automation Workflows
  5. 05Pipeline & Forecasting Dashboards
  6. 06Team Training & Onboarding
A SaaS platform07/09

What it delivered

22%
Shorter sales cycle
30h+
Admin time saved/rep
15%
Increase in close rate
360°
Customer view achieved
01

The brief

A SaaS platform had a disjointed sales process using a mix of spreadsheets and three different software tools. They partnered with InventoApps to implement and fully customize HubSpot to create a single source of truth for their global sales team.

02

The challenge

Sales reps were spending hours manually logging calls and chasing down contract statuses. Leadership had zero visibility into the actual pipeline, making accurate revenue forecasting impossible.

03

What we built

We executed a complex data migration from their legacy systems into HubSpot. We built custom API integrations with their proprietary billing software and set up advanced automation workflows that trigger targeted nurturing sequences based on prospect behavior.

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