InventoApps
ServicesConversion Rate Optimization
Digital Marketing

Turn more visitors into customers — without spending more on ads.

Data-driven CRO audits, A/B testing, and UX redesigns that lift revenue from the traffic you already have.

3.2x
Avg. conversion lift
45%
Reduction in bounce rate
200+
A/B tests run
28%
Avg. revenue increase
Overview

Conversion Rate Optimization for enterprise scale.

We help businesses convert more website visitors into leads and customers through systematic conversion rate optimization. From heatmap analysis and user journey audits to A/B testing and checkout flow redesigns — our CRO team finds the friction that costs you revenue and eliminates it.

Industries
E-Commerce
SaaS
Healthcare
Education
Real Estate
Finance
D2C Brands
Capabilities
Conversion Audit & Heatmap Analysis
A/B & Multivariate Testing
Landing Page Optimization
Checkout & Form Flow Redesign
UX Research & User Testing
Funnel Drop-off Analysis
Page Speed Optimization
Personalization & Dynamic Content
Mobile Conversion Optimization
CRO Dashboard & Reporting
How We Work

Our Conversion Rate Optimization delivery process.

01

CRO Audit

Full-site heatmap analysis, session recordings, funnel mapping, and Google Analytics deep-dive to identify where visitors drop off and why.

02

Hypothesis & Prioritization

We build a prioritized testing roadmap using the ICE framework — ranking experiments by Impact, Confidence, and Ease of implementation.

03

Test & Iterate

We design, build, and run A/B and multivariate tests with statistical rigor — no calling winners at 60% confidence.

04

Scale & Optimize

Winning variants ship to production. Learnings feed the next test cycle. Monthly reporting with revenue attribution.

Testimonial
“We were spending heavily on Meta Ads but our website was leaking conversions everywhere. InventoApps ran a full CRO audit, redesigned our checkout flow, and ran 12 A/B tests in two months. Our checkout conversion jumped from 1.8% to 4.6% — that single change added ₹14L in monthly revenue without touching our ad spend.”
P
Priya Sharma
NovaBuy (D2C)
Success Story

D2C Fashion Brand

Challenge
High traffic from paid campaigns but only 1.2% site-wide conversion rate. Cart abandonment at 78% with a 5-step checkout process.
Solution
InventoApps ran heatmap analysis across 50,000 sessions, identified 3 critical friction points, and redesigned the checkout into a single-page flow with auto-fill and trust badges.
Outcomes
Conversion rate increased to 4.1%. Cart abandonment dropped to 42%. Monthly revenue grew 3.4x without increasing ad spend.

Common Questions

Everything you need to know about our Conversion Rate Optimization services.

What is conversion rate optimization?
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — whether that is making a purchase, filling out a form, or signing up for a trial. It uses data from analytics, heatmaps, and user testing to identify friction and test improvements.
How long does it take to see CRO results?
Most businesses see measurable improvements within 4-8 weeks. A proper CRO engagement starts with a 1-2 week audit phase, followed by test design and execution. Statistical significance on A/B tests typically requires 2-4 weeks of traffic depending on your volume.
What is a good conversion rate?
Average website conversion rates range from 2-5% depending on industry. E-commerce sites average 2-3%, while SaaS free trial pages can reach 5-10%. The real benchmark is your own baseline — a 50% lift from 2% to 3% can mean millions in additional revenue.
Do you work with Shopify and WordPress sites?
Yes. We run CRO programs on Shopify, WordPress, WooCommerce, custom Next.js builds, and any platform that allows front-end modification. Our testing tools (VWO, Google Optimize, Optimizely) work across all major platforms.
How much does CRO cost?
Our CRO engagements start at ₹50,000/month for small e-commerce sites and scale based on traffic volume and testing velocity. Most clients see 3-10x ROI within the first quarter, making CRO one of the highest-return marketing investments available.
Start a Conversion Rate Optimization project

Ready to talk Conversion Rate Optimization?

Our architects will scope your specific requirements in a free 45-minute session. No commitment required.