Overview
A competitive exam coaching institute had a database of 3,200 past enquiries that had gone cold. Email campaigns had a 4% open rate and were generating almost no re-engagement. Inventoapps set up WhatsApp Business API with a 5-step automated re-engagement sequence, personalised by exam category, with study tips, free demo class invites, and limited-time offer messaging.
Deliverables
WhatsApp Business API Setup
5-step Re-engagement Sequence
Personalised Messaging Strategy
Automated Demo Scheduling
The Challenge
A competitive exam coaching institute had a database of 3,200 past enquiries that had gone cold. Email campaigns had a 4% open rate and were generating almost no re-engagement.
Our Solution
Inventoapps set up WhatsApp Business API with a 5-step automated re-engagement sequence, personalised by exam category, with study tips, free demo class invites, and limited-time offer messaging.
Tech Stack
WhatsApp API
Twilio
Interakt
Make.com